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Hotel Market Study

Amarillo

Summary

The board reviewed a hotel market study by LW Hospitality Advisors to evaluate lodging needs and trends in downtown Amarillo.

At a glance

Total mentions
20
Last 30 days
0

Discussed at 1 meeting in the last 60 days; most recently Sep 10, 2026.

Impact analysis

💰Financial impact

Evaluates commercial hospitality investment potential in downtown Amarillo.

✅Who benefits

Downtown business owners, developers, and visitors.

⚠️Who could be affected

Subcontractors, suppliers, and potentially the city if projects are not completed or are plagued by financial issues.

Mentions & discussions (31)

MeetingSep 10, 2026

Center City Tax Increment Reinvestment Zone #1 Board of Directors - Sep 10, 2026

LW Hospitality Advisors presented a hotel market study to help guide future downtown hospitality development and investment strategies within the TIRZ district.

MyHighPlains (KAMR)Aug 20, 2026

Amarillo Economic Development Corporation meets on fiscal year 2025 audit, budget

The Amarillo Economic Development Corporation Board of Directors is set to meet at 9 a.m. on Thursday to review the fiscal year 2025-2026 audit and the proposed fiscal year 2026-2027 budget, among other items.

MyHighPlains (KAMR)Aug 19, 2026

Amarillo Economic Development Corporation, Original Composites & Fiberglass to celebrate $10 million investment

The Amarillo Economic Development Corporation joined Original Composites & Fiberglass on Aug. 13 for a ceremony to celebrate an investment in the company's longtime Amarillo manufacturing facility.

Amarillo TribuneAug 14, 2026

In Brief: August 14, 2026

The project is expected to create up to 165 full-time positions with an average annual salary of at least $70,000. The post In Brief: August 14, 2026 appeared first on Amarillo Tribune.

MyHighPlains (KAMR)Aug 14, 2026

Tyson Foods to restructure beef operations, ramp up second shift in Amarillo

AMARILLO, Texas (KAMR/KCIT) — Today, Tyson Foods announced changes to its beef operations, including ending operations at facilities as the company works to create a more efficient network during an ongoing cattle shortage. The strategic plan will fo...

Amarillo TribuneAug 14, 2026

Second shift returning to Tyson plant

The production line at a Tyson Foods plant. (Photo courtesy of Tyson Foods) " data-large-file="https://i0.wp.com/amarillotribune.org/wp-content/uploads/2025/11/TysonFoods_MediaPhotos_Facility_ProductionLine-scaled.png?fit=780%2C585&ssl=1" /> Tyson Fo...

KVIIAug 13, 2026

Tyson closing other plants but keeping Amarillo operation amid severe cattle shortage

Tyson closing other plants but keeping Amarillo operation amid severe cattle shortage KVII

MyHighPlains (KAMR)Jul 31, 2026

Herring Hotel revitalization underway

The Herring Hotel is one of the oldest and most historic buildings in downtown Amarillo, and community members gathered to see what its future holds.

Amarillo TribuneJul 31, 2026

Herring Hotel renovation project partners host celebration of downtown hotel’s 100th anniversary

The Herring Hotel renovation project partners hosted a kickoff event on July 30, 2026 to present their renovation plans and celebrate the hotel’s 100th anniversary. (Amarillo Tribune photo/ Phoebe Terry) " data-large-file="https://i0.wp.com/ama...

KFDA | NewsChannel 10 | Amarillo TexasJul 30, 2026

Herring Hotel renovation: $100M project kicks off in downtown Amarillo

Herring Hotel renovation: $100M project kicks off in downtown Amarillo KFDA | NewsChannel 10 | Amarillo Texas

MyHighPlains (KAMR)Jul 21, 2026

Construction underway for aircraft painting hangar in Amarillo

Construction is underway for the new 79,000 square-foot hangar located at Amarillo International Airport for International Aerospace Coatings.

MeetingJun 11, 2026

Center City Tax Increment Reinvestment Zone #1 Board of Directors - Jun 11, 2026

The board reviewed a hotel market study by LW Hospitality Advisors to evaluate lodging needs and trends in downtown Amarillo.

MeetingJun 9, 2026

Amarillo City Council - Jun 9, 2026

The city is updating its downtown development plan to ensure the Tax Increment Reinvestment Zone continues to effectively spur growth and infrastructure improvements.

MeetingApr 22, 2026discussed

Amarillo Convention and Visitors Bureau - Apr 22, 2026

The board discussed upcoming plans for the TX Route 66 Festival. This event is a key driver for tourism and local economic activity related to the historic highway.

MeetingApr 16, 2026discussed

Amarillo Economic Development Corporation Board of Directors - Apr 16, 2026

The board reviewed how well Sharpened Iron Studios, LLC, is meeting the terms of their incentive agreement. These agreements often involve job creation or investment goals.

MeetingApr 15, 2026discussed

Center City Tax Increment Reinvestment Zone #1 Board of Directors - Apr 15, 2026

The board discussed updating key planning documents for the TIRZ and downtown area. This indicates a focus on long-term strategic development and revitalization.

MeetingMar 25, 2026approved

Amarillo Convention and Visitors Bureau - Mar 25, 2026

The board adopted a 10-year plan to boost Amarillo's tourism and visitor economy. This aims to attract more visitors, create economic opportunities, and enhance the city's profile.

MeetingFeb 27, 2026approved

Amarillo Convention and Visitors Bureau - Feb 27, 2026

The board is also looking ahead by discussing a strategic plan for its own operations over the next 1-3 years. This internal planning aims to ensure the bureau effectively manages its resources and pursues its goals.

New York PostFeb 19, 2026

Metro sees huge moving boom as data center slated to bring thousands of jobs

Metro sees huge moving boom as data center slated to bring thousands of jobs New York Post

MeetingFeb 17, 2026

Amarillo Economic Development Corporation Board of Directors - Feb 17, 2026

The board is actively searching for a new President and CEO, a critical role for guiding Amarillo's economic development strategies. The executive session focused on evaluating candidates and defining the position's duties.

MeetingFeb 10, 2026

Amarillo Hospital District Board of Managers - Feb 10, 2026

A local contractor raised serious concerns about a developer, Todd Harmon, regarding unfinished projects, unpaid debts, and potential legal issues, urging the board not to proceed with him for the Herring Hotel rebuild.

MeetingFeb 5, 2026

Center City Tax Increment Reinvestment Zone #1 Board of Directors - Feb 5, 2026

The board discussed potentially offering financial incentives to a hospitality business prospect. This could attract new businesses and jobs to the area, but also involves using public funds.

MeetingJan 28, 2026discussed

Amarillo Convention and Visitors Bureau - Jan 28, 2026

The CVB is planning a workshop to gather input for a new Tourism Master Plan. This plan will guide the city's tourism strategy for the next decade, focusing on investment, marketing, and infrastructure.

Amarillo Country RadioJan 7, 2026

HEB Expansion Could Hit Amarillo Next

HEB Expansion Could Hit Amarillo Next Amarillo Country Radio

MeetingJan 5, 2026

Tirz 1 Meeting - Jan 5, 2026

Public comment suggested modifying the tax increment reimbursement agreement for the Herring Hotel, proposing a 'stepped' percentage rather than 100% reimbursement. The argument was that if the hotel is highly successful, it may not require full reimbursement, and those funds could be used for other community needs.

MeetingJan 5, 2026

Center City Tax Increment Reinvestment Zone #1 Board of Directors - Jan 5, 2026

The board discussed commissioning a professional hotel market study to analyze current lodging demands and economic feasibility in downtown Amarillo.

KVIIOct 16, 2025

City of Amarillo launches webpage about new AI data center coming to panhandle

City of Amarillo launches webpage about new AI data center coming to panhandle KVII

KVIIOct 15, 2025

Watch: World's largest AI data center big topic of Amarillo City Council meeting

Watch: World's largest AI data center big topic of Amarillo City Council meeting KVII

NewsChannel 10Aug 8, 2025

Amarillo city officials issue $253 million building permit for beef plant

Amarillo city officials issue $253 million building permit for beef plant NewsChannel 10

NewsChannel 10Jul 22, 2025

Amarillo City Council approves funds, tax breaks for $27M aerospace expansion

Amarillo City Council approves funds, tax breaks for $27M aerospace expansion NewsChannel 10

Good Jobs FirstJul 14, 2025

Inside Amarillo, Texas’ Economic Development Deals: How the City Awards Business Subsidies

Inside Amarillo, Texas’ Economic Development Deals: How the City Awards Business Subsidies Good Jobs First

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